The Kelly Clarkson matcha ritual weight loss ad is one of those advertisements that can look convincing for long enough to get you interested before you realize that the story does not add up. The video usually presents itself as something much more innocent than a supplement advertisement. You may see Kelly Clarkson apparently talking about her weight loss, a Japanese matcha ritual, a simple drink made from ingredients you could find in your kitchen, or some supposedly overlooked trick that helped her lose a dramatic amount of weight. The idea is that you keep watching because you want to know the recipe.
That is exactly where the problem starts. The Kelly Clarkson video is not a genuine celebrity endorsement, and there is no credible evidence that she is promoting a secret matcha recipe or the collection of weight-loss supplements being sold through these advertisements. Fact-checkers have repeatedly found that videos showing Clarkson endorsing diet products were altered or digitally manipulated. Her publicist has also said that Clarkson is not a spokesperson for weight-loss products or programs.
I looked into the newer matcha version because it is easy to assume that it must be a different promotion simply because the product name or recipe has changed. It isn’t that simple. What you are really dealing with is a marketing funnel that can change the celebrity, the recipe, the supplement and even the website while keeping the same basic sales story.
Is Kelly Clarkson really promoting the matcha weight loss ritual?
No. I could not find credible evidence that Kelly Clarkson is endorsing a Japanese matcha weight-loss ritual or the supplements being promoted through these videos. In fact, this is not the first time scammers have used her face and voice for weight-loss advertising.
PolitiFact has documented several separate examples. One manipulated video made it appear that Clarkson was talking about weight-loss gummies even though the original footage was about something completely unrelated. Another fake video altered footage from a Clarkson interview and added audio that made it sound as though she was discussing a weight-loss product. AFP also examined a digitally altered Clarkson video and found that the original interview did not contain the weight-loss discussion attributed to her.
That history matters because the matcha advertisement is easier to believe when the viewer already recognizes the celebrity. You see someone familiar, hear a voice that sounds right and watch footage that appears to have come from a real television appearance. It creates the feeling that you are being let in on something the celebrity has personally discovered. The technology does not have to be perfect either. It only has to be convincing enough to get somebody to click.
The Federal Trade Commission has specifically warned consumers about fake celebrity endorsements using doctored video and audio. The agency says scammers use these fake endorsements to generate attention and profits, including for weight-loss products.
The matcha recipe is the hook, not the real story
What makes this version particularly clever is that the advertisement does not always begin by saying, “Buy this supplement.” Instead, it gives you a little mystery.
Maybe Kelly Clarkson supposedly discovered a Japanese matcha ritual. Another version may involve baking soda, pink salt, gelatin or another ordinary kitchen ingredient. You are told that the ingredients are cheap, natural and already sitting in your kitchen, but the exact method is supposedly revealed only after watching the full presentation.
This is where I think people need to slow down. If the recipe were really the main point, there would be no reason to drag somebody through an hour-long sales presentation before revealing it. The recipe is being used to create curiosity and keep the viewer inside the sales funnel.
Recent investigations into the same matcha-style scam have found that celebrity names can include Kelly Clarkson, Oprah Winfrey, Melissa McCarthy, Joe Rogan and other public figures, with the particular name changing from one advertisement to another. A September 2026 BBB Scam Tracker report, for example, described a matcha weight-loss supplement advertisement using Kelly Clarkson and Melissa McCarthy and identified an unknown seller behind the promotion.
That is why searching only for the name of the supplement may not tell you much. By the time you search for it, the scammers may have moved to another product name.
What happens after you click the Kelly Clarkson ad?
This is the part I find more revealing than the fake celebrity video itself. The advertisement gets you interested in a harmless-sounding matcha ritual, then sends you through a much longer presentation that gradually changes the subject from the recipe to a commercial supplement.
The viewer is often told that the kitchen ingredients alone are not enough, or that the real secret is a concentrated formula containing particular ingredients. Eventually, a bottle appears and you are given a limited-time offer, discounted bundle or special price.
At that point, the celebrity story has done its job.
You are no longer buying because you independently researched a supplement and decided that it was worth trying. You are buying because a story has been constructed around a celebrity you recognize, an apparently simple weight-loss trick and a long presentation designed to make the product feel like the logical conclusion.
This style of marketing is not new. The FTC has previously taken action against weight-loss marketers accused of using fake celebrity endorsements, deceptive news-style advertising and automatic shipment programs. In one case, the agency alleged that consumers who thought they were making one-time purchases were enrolled in recurring billing programs.
The product name can change, but the scam can stay the same
This is one of the most important things to understand if you searched for “Kelly Clarkson matcha scam,” “Kelly Clarkson matcha ritual reviews,” “Kelly Clarkson weight loss recipe” or “does Kelly Clarkson really endorse matcha.”
You may find several different product names.
That does not automatically mean every product with a matcha-related name is connected to the same company. What it does mean is that you should not assume that finding a new bottle or a new website proves that the celebrity story is legitimate.
I have seen this same basic marketing structure attached to different recipes and different supplements. The celebrity changes, the product changes, the website changes, and the sales script gets slightly rewritten, but the underlying approach remains remarkably similar.
Recent BBB complaints show just how messy this can become. One September 2026 report involving a matcha weight-loss advertisement described a consumer who saw Kelly Clarkson, Oprah and Chrissy Metz used in the promotion and then discovered several separate charges totaling hundreds of dollars after going through the checkout process.
That is a very different experience from the impression created by the original social-media advertisement, which makes the whole thing look like a simple offer for a weight-loss supplement.
The subscription and extra-charge problem
The checkout page deserves just as much attention as the fake video.
There are already documented complaints involving Kelly Clarkson weight-loss advertisements where consumers reported being pushed into larger purchases or recurring charges. In one BBB report, a Facebook advertisement appeared to offer a small introductory purchase, but the buyer reported being locked into a larger multi-bottle order and a recurring refill plan. Another report described a consumer who expected one price but was charged substantially more after submitting payment information.
More recent complaints involving related celebrity weight-loss funnels describe consumers discovering multiple charges for products or add-ons they say they had declined. Those are individual consumer reports rather than proof that every seller using the matcha story operates identically, but they are useful because they show the kind of purchasing problem people can encounter once they move beyond the social-media advertisement.
And this is where the cheap-looking “special offer” can become expensive. A page might advertise one bottle or a low introductory price, but the final order can involve several bottles, additional products, shipping charges, upsells or recurring billing terms.
The FTC has warned about this general pattern for years. Weight-loss marketers have previously been accused of hiding automatic shipment terms behind supposedly free or risk-free offers, leaving consumers with recurring charges they did not expect.
What about the U.S. customer service phone number?
Another thing that can make these offers look more legitimate is a customer-service operation with a U.S. phone number. Having somebody answer the phone does not establish that the company behind the advertisement is legitimate.
A call center can be part of the sales funnel rather than an indication that you are dealing directly with the manufacturer. If the person calling you is trying to sell additional bottles, memberships, coaching or other products after your original purchase, the existence of a telephone representative does not change the underlying advertising problem.
There are also recent BBB complaints involving related celebrity weight-loss products where consumers reported difficulties obtaining refunds or reaching someone who could resolve the issue. One 2026 complaint concerning Gelatide, for example, described a buyer who said the listed phone number led to a recording directing them elsewhere when they were trying to obtain a refund. Another consumer reported spending hundreds of dollars after purchasing a product promoted with fake celebrity videos.
That is why I would not judge one of these offers by the fact that it has a phone number, a U.S. address or someone answering calls. Those details need to be checked against the actual company, refund terms and payment history.
Why Kelly Clarkson keeps appearing in these weight-loss scams
Kelly Clarkson has become a particularly recognizable name in this type of advertising because her real-life discussion of weight loss has provided scammers with material they can manipulate. That does not make the advertisements genuine.
Fact-checkers have documented repeated attempts to turn authentic Clarkson footage into fake endorsements. In one case, real footage from her Instagram account was altered to make it sound as though she was promoting keto gummies. In another, footage from a television appearance was combined with fabricated audio.
The scam works because the original footage really is Kelly Clarkson. That makes the deception much harder to notice if you are only watching casually.
It is also why I would not trust comments underneath the advertisement as proof. A fake video can sit above a collection of comments that make the product appear popular, while the viewer has no reliable way of knowing who actually posted them or whether the comments are connected to genuine customers.
So, is the Kelly Clarkson Matcha Ritual a scam?
Based on the evidence I found, the Kelly Clarkson matcha ritual weight loss promotion is a scam advertising campaign, not a genuine Kelly Clarkson endorsement. The celebrity endorsement is fabricated or manipulated, and the matcha recipe functions as the hook that leads viewers toward a commercial supplement funnel.
I would also be careful about treating the name “Kelly Clarkson Matcha Ritual” as though it identifies one legitimate product. It doesn’t. The same underlying advertising story can lead to different supplement names and different checkout pages, which is precisely why searching for one bottle and deciding whether that particular name is legitimate can miss the bigger problem.
There is a long record of fake Kelly Clarkson weight-loss endorsements, and the pattern has continued into 2026 through complaints involving different products and recipes. The BBB reports are consumer allegations, so they should not be treated as court findings against every company mentioned in them, but they do show that people are still encountering these celebrity-driven weight-loss funnels.
The FTC’s advice is much simpler than the sales pitch: verify the celebrity endorsement independently, search for the celebrity’s name together with the product and words such as “scam” or “fake,” and don’t let a supposedly limited-time offer rush you into handing over your card details.
Conclusion
So if you came across Kelly Clarkson supposedly revealing a secret Japanese matcha ritual for rapid weight loss, I would not buy the supplement at the end of that presentation. The interesting part of the advertisement is not the matcha recipe. It is how effectively a fake celebrity story can move someone from a Facebook or Instagram video to a sales page before they have had a chance to question who is actually behind it.
And if the next version uses Oprah Winfrey, Melissa McCarthy, another celebrity, a baking soda recipe, a pink salt recipe or a completely different supplement bottle, remember what you are looking at. The name on the bottle may have changed, but that does not mean the underlying promotion has suddenly become trustworthy.
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