Lately, I’ve been seeing ads for a supplement called Memory Lift, also referred to as Memory Lift Research, popping up all over Facebook and Instagram. Out of curiosity (and skepticism), I clicked through, and what I found honestly shocked me. This isn’t just another overhyped supplement, it’s a full-blown scam.
What is Memory Lift Supposed to Be?
The product is marketed as a dietary supplement made with GABA, Inositol, and vitamins, claiming it can boost memory, improve brain function, and even fight memory loss. The ads try to pull you in with promises of a secret memory trick or natural brain routine, but the truth is, that “secret” never comes.
Instead, you’re pushed into watching an hour-long sales video on a site called realmemorylift.com. The video drags on, promising a big reveal, but it’s just a long setup to sell you bottles of pills.
The Fake Doctors & Deepfake Endorsements
This is where things get disturbing. The video features:
- A deepfake of Dr. Steven Gundry, using AI-generated audio to make it seem like he supports Memory Lift. He doesn’t. Dr. Gundry has never endorsed this product.
- A paid actor playing “Dr. Mark Harrison”, a completely made-up doctor giving fake authority to the sales pitch.
This scam also claims backing from Harvard University, Stanford University, and even the FDA, which are all lies. No legitimate medical institution has ever been linked to Memory Lift.
Who’s Behind Memory Lift?
The website realmemorylift.com is reportedly connected to a Brazilian scam operation, using a fake U.S. phone number (925-231-0148) and a sketchy email address ([email protected]). The site design and funnel look identical to other health supplement scams that recycle the same tactics.
Red Flags I Noticed
Here’s why Memory Lift set off alarm bells for me:
- Pressure tactics: The site uses countdown timers and “limited stock” warnings to force quick purchases.
- Deepfake endorsements: Using AI to impersonate trusted doctors.
- False authority: Fake claims about Harvard, Stanford, and FDA approval.
- Bait-and-switch marketing: Promising a recipe or memory trick, but only trying to sell pills.
- Shady website: A newly created domain with questionable contact info.
Why This Matters
Scams like Memory Lift prey on people struggling with memory issues, especially older adults looking for real solutions. They use fear and false hope to trick people into buying something that has no proven benefits. Not only is it a waste of money, but it’s dangerous because you don’t actually know what’s in those pills.
Is Memory Lift Legit or a Scam?
After digging into it, I can say with confidence: Memory Lift is a scam. The entire campaign, from the fake doctors to the deepfake Dr. Gundry and the bogus Ivy League claims, is designed to deceive.
What to Do If You Already Bought It
- Report the website and ads to the platform you saw them on (Facebook, Instagram, etc.).
- Contact your bank or credit card company immediately.
- Block any future charges (many of these scams enroll you in hidden auto-billing).
Conclusion
If you’re seeing ads for Memory Lift, Memory Lift Research, or any website like realmemorylift.com, stay away. Don’t call their fake number, don’t email them, and definitely don’t hand over your credit card details.
Check out the Frownies Patch I reviewed earlier.