If you’ve been diving into fluoride-free oral care like I have, you’ve probably come across a brand called CEELIKE. Their Hydroxyapatite Toothpaste has been getting attention on social media as a natural alternative for remineralizing enamel, strengthening teeth, and reducing sensitivity. The promises sound great but is it legit, or just another trendy product with big claims and little follow-through?
I bought it, I used it, and now I’m here to share my honest review.
What Is CEELIKE Hydroxyapatite Toothpaste?
CEELIKE Hydroxyapatite Toothpaste is a fluoride-free toothpaste that uses nano-hydroxyapatite, a mineral that closely resembles the natural structure of our tooth enamel. It’s being marketed as a gentle but effective solution for:
- Rebuilding enamel
- Reducing tooth sensitivity
- Whitening without harsh abrasives
- Improving overall oral health
Unlike traditional toothpaste that relies on fluoride, hydroxyapatite is actually what your enamel is made of so in theory, it “fills in” microscopic cracks and strengthens the tooth surface. CEELIKE also claims to be free from SLS, artificial flavors, and dyes, which is great if you’re looking for a more natural product.
But that’s just the pitch. Now, let’s get into what it’s actually like to use.
My Experience Using CEELIKE Toothpaste
I ordered directly from the CEELIKE website, and I’ll be honest shipping took longer than expected. It arrived in about two weeks, and when I opened the package, I was immediately struck by how basic and generic the packaging looked. No frills, just a white tube with minimal branding. I flipped the tube over and saw it was manufactured in China, which wasn’t mentioned clearly on the website.
To be clear, I’m not automatically against products made in China many high-quality items come from there but when I’m brushing my teeth with something every day, I want transparency. The site didn’t provide much information about safety testing, ingredient sourcing, or certifications, and that felt like a red flag.
Texture, Taste, and Daily Use
The toothpaste itself had a smooth texture and barely any foaming, which I expected with a fluoride-free, SLS-free formula. The flavor was mild kind of minty but not overpowering. Honestly, it felt a little too subtle. After brushing, my mouth didn’t feel quite as fresh as it does with my usual toothpaste.
Still, I stuck with it. After about 10 days, I noticed a decrease in tooth sensitivity, especially when drinking cold water. That was a real win for me.
However, around the two-week mark, I also noticed minor gum irritation. Nothing severe, but definitely new. I didn’t change anything else in my routine, so I suspected the toothpaste could be the culprit.
Is CEELIKE a Scam or Legit?
This is where things get tricky. Some online reviews rave about CEELIKE, but others claim they never received their order, got sent a completely different product, or couldn’t get a response from customer service. Several Trustpilot reviews accuse the brand of being misleading, and some speculate that it’s just a white-label product from China repackaged under a new name.
My own experience wasn’t quite that extreme, but the lack of transparency still rubbed me the wrong way. I never found any proof of third-party testing, clinical backing, or even detailed product sourcing which makes me question how effective or safe it really is for long-term use.
So, Would I Recommend CEELIKE Toothpaste?
If you’re trying hydroxyapatite toothpaste for the first time and want a cheap intro, CEELIKE might be tempting. But personally, I wouldn’t buy it again.
Yes, it helped a little with sensitivity. But between the slow shipping, generic packaging, no clear safety certifications, and mild gum irritation, I just didn’t feel confident continuing to use it. I’ve since switched to other brands like RiseWell and Boka, which are a bit pricier but backed by much stronger reputations and transparency.
Check out the Frownies Patch I reviewed earlier.