Every winter, a new “miracle heater” starts making the rounds online. This year, the trending one is called ClimaWarm, advertised as a Swedish invention that can supposedly warm an entire room while cutting your heating bills. Before buying, I decided to dig into the product, the website behind it (curalise.com), and all the ClimaWarm reviews and complaints people have been searching for.
If you’re wondering whether ClimaWarm is legit or just another rebranded gadget with clever marketing, here’s everything I found.
The First Red Flag: The Marketing Looks Too Familiar
The moment I opened the ClimaWarm promotional pages, something felt off.
The layout, the fake “news-style” articles, the dramatic claims, it looked exactly like past ads for products like Handy Heater, InstaHeat and other plug-in heaters sold under dozens of different names.
These products pop up every winter with new branding, but the device always looks the same:
- tiny
- low power
- plug directly into the wall
- blows warm air but doesn’t actually heat a room
Helion fits that pattern perfectly.
What ClimaWarm Claims vs. What You Actually Get
The ads describe ClimaWarm as a revolutionary Swedish heater that can supposedly:
- heat a room in minutes
- cut your electricity bill
- replace your central heating
- use space-age technology
But when I looked at the device in their photos, it matched plug-in heaters selling for a few dollars on Temu, AliExpress and other marketplaces. The same shape, same buttons, same vents, same everything, just with a different logo.
It’s basically a small fan heater that warms the space immediately around it, not a whole room.
AI-Generated Advertising Everywhere
While browsing the promotional pages, I kept noticing things that didn’t look… natural:
- warped faces in photos
- clocks showing impossible times
- background rooms that don’t match the foreground
- spelling mistakes
- heaters “in use” without being plugged in
There was even an image that looked like an AI-generated conveyor belt. Another looked like a heater floating over a table edge with no shadow. Once you see one strange detail, you start noticing more. All of this reminded me of the type of AI advertorials that pretend to be from news sites but are actually just long ads disguised as articles.
Tracking the Device Using Google Lens
To double-check whether ClimaWarm was unique, I ran the images through Google Lens. That was the turning point.
Google Lens pulled up:
- identical heaters on Walmart
- identical heaters on Kohl’s
- identical heaters on eBay
- identical heaters on low-cost import sites
Same design. Same features. Same everything, except the cheap ones cost a few dollars. Helion costs many times more because of the marketing story behind it.
This is a classic rebrand-and-mark-up situation.
Does ClimaWarm Actually Heat a Room?
After comparing specs with the cheaper versions, it’s clear what this device does:
- plugs into the wall
- blows warm air
- heats a tiny area near the outlet
- won’t replace your heating system
- won’t warm a full-sized room
- won’t reduce your heating bill
These units don’t have the power to produce the kind of heat the ads claim. They’re fine for warming your hands or feet when you’re close to them, but that’s about it.
So Is ClimaWarm a Scam?
I wouldn’t say ClimaWarm is a scam in the sense that they send you nothing. You will get a heater, just not the high-tech Scandinavian invention the ads promise.
The problem is the huge gap between the marketing and the reality.
Here’s the truth:
- It’s not Swedish.
- It’s not new technology.
- It’s not a room heater.
- It’s not unique to Curalise.
- It’s sold under many names for a fraction of the price.
The “big discount” they advertise is just a way to make the marked-up price look like a deal.
Who Might Still Benefit From a Plug-In Heater Like This?
If you need something tiny for:
- under a desk
- next to your bed
- a small office cubicle
- warming your feet or hands
then a cheap version from a local store or Amazon works just as well.
Just don’t expect it to replace your radiator or furnace.
Conclusion
After going through the ads, the AI images, the Google Lens matches and the product comparisons, my opinion is simple:
ClimaWarm is a rebranded cheap plug-in heater sold at a premium price.
There’s nothing special about it, and the marketing is more fiction than fact. If you’re thinking of buying something like this, you can get the same heater elsewhere for a tiny fraction of what ClimaWarm costs.
Check out the Frownies Patch I reviewed earlier.